Business
Leigh Stefanski
11
25:15
Handbook
Leigh Stefanski, managing director of Now Boarding Digital, discusses what user experience design is and how to make it work for your digital product.
Leigh Stefanski, managing director of Now Boarding Digital, discusses what user experience design is and how to make it work for your digital product.
Leigh Stefanski Teaches
In this recipe, the MD of Now Boarding, Leigh Stefanski, shares practical tips and guidelines on how to get your user experience design right. She starts right at the beginning, when it’s all just an idea, and walks through the entire process.
She emphasises the importance of always keeping user in mind, being crystal clear about the use case for your product and why ‘mobile first’ is not always true when it comes to designing your UX.
User Experience
See moreEp 1: How Do You Structure A Team To Create A World Class Product?
You need a management team with complementary skill sets.
Somebody needs to take a holistic view and drive the vision, while someone else needs to have technical product experience.
You also need someone who looks after your customers and someone who drives sales and marketing.
Ep 2: What Is Digital Product Design?
Digital product design starts with understanding how your product will add value to your user’s everyday life.
Those insights are used to build the user experience.
Your thinking should be user led, instead of design led.
Ep 3: What Is UX And UI Design?
UX is user experience and is about what the user does.
UI is user interface and is about what the user sees and feels.
The two are deeply interconnected.
Ep 4: What Are Some Principals Of UX Design?
Navigation that is seamless and intuitive, as well as predictable and continuous.
Users hate being surprised and unsure of where to go next.
They want to be engaged in the process they are completing.
Ep 5: What Is The Process Of Designing User Experiences?
Start by understanding what success means to you and your business by defining your top three business goals for your product and what would make it valuable for your users.
Validate your idea with your target market and define the minimum viable product.
Implement and use a measurement framework to refine your product.
Ep 6: What Is A Minimum Viable Product?
An MVP is a minimum viable product.
Take to market the core product so that you can assess its value from your market’s perspective.
Adding too many features too soon increases costs and time and makes it difficult to change course.
Ep 7: What Perspective Do You Have For Entrepreneurs Before Building A Minimum Viable Product?
In deciding whether or not to launch your idea, you have to ask yourself some tough questions.
The questions range from the viability of the product to how you will fund it until the product starts making money.
You also have to take a close look at your core team and their skill sets.
Ep 8: What Are The Key UX Principles To Ensure A Successful Experience?
The first and most important principle is to focus on your users’ goals.
Navigation must be simple, intuitive and predictable.
The user interface must excite and delight, without being distracting.
Ep 9: What Should Entrepreneurs Keep In Mind When It Comes To Mobile User Experience?
On mobile, context and the possibility that users will be distracted while using your product, are important design considerations.
Understand the mobile use case and what features mobile users will need.
Always review the mobile experience on an actual mobile device.
Ep 10: When Should Entrepreneurs Bring A Specialist On Board To Help With Their Product Design?
A combination of in- and outsourcing often works very well.
An experienced external specialist team can get you to a point of success faster initially, and help you with specific challenges later on.
Internal resources tend to be better for the maintenance phases.
Ep 11: What is Your Secret Ingredient?
Leigh Stefanski shares her secret ingredient.