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Handbook
Bronwyn Williams is a partner at Flux Trends. The economist and trend analyst reveals how entrepreneurs can best navigate the challenges and opportunities they encounter now and post-pandemic.
Bronwyn Williams is a partner at Flux Trends. The economist and trend analyst reveals how entrepreneurs can best navigate the challenges and opportunities they encounter now and post-pandemic.
Bronwyn Williams Teaches
The world as we know it has been greatly changed by the COVID-19 pandemic. What do these changes mean for the world of business, and how can entrepreneurs take advantage of the opportunities this disruption provides?
Trend analyst Bronwyn Williams reveals what the trends have to say about where we are headed, sharing essential tips and information for entrepreneurs who want to survive the current and future unknown.
Bronwyn reads a lot.
As it happens, reading a lot is a major requirement for her job.
Bronwyn, as it appears, is pretty much in vocation heaven.
The best thing an entrepreneur can do is create solutions that are beneficial to everyone involved.
It's about collaborating rather than competing with your fellow entrepreneurs, as well as your customers.
Being divisive, as we can tend to be in SA, is unproductive and bad for business.
2020 made it pretty clear that we need more capable leaders on all fronts, from the government to corporate.
It also highlighted the lack of trust in each other, in our leaders as well as in the institutions we count on.
The big lessons are that we need to rebuild our trust as a country, a society as a whole, and we need to fix our lack of leadership.
The way the local business sector has handled the pandemic has been nothing short of impressive.
Our resilience and tenacity, as well the fact that we're used to being innovative about solving our problems has played in our favour.
Gen Zs have been particularly admirable in how proactive they've been and continue to be.
As they say, never waste a good crisis - and now is as good time as any to take advantage of one.
The pandemic has brought with it problems that need solving, which is exactly what a business does.
It's important to differentiate between real and virtual problems. It's the real problems that need solving and that's where the opportunities lie.
Bronwyn is particularly concerned about how easily we have handed over our care to inefficient governments.
It's also worrying that more and more people are beginning to depend on the government to survive.
Bronwyn doesn't think ideas like a universal basic income will do the trick either. People need to be empowered to earn their own living.
Three big ideas have popped up on the scene due to the pandemic - some practical, and others not so much.
Universal Basic Income (UBI), Modern Monetary Theory (MMT) and Bitcoin (BTC) are the big audacious ideas dominating the economics airwaves right now.
Bronwyn recommends Glen Weyl and his Radical Markets platform for those who are keen to dig deeper.
As much as this period in time has been challenging for us, we've all but brought it on ourselves.
Bronwyn also reckons that it's a pretty insignificant period in the bigger picture of this century.
If anything, the 'big crisis' of the 21st century is still on its way, and this is just the precursor.
South Africa's biggest concern right now is a dying economy.
To fix this, we'll either have to start businesses to get money into the system or print money.
The former is obviously preferable, but is it realistic in our current state? That's a challenge for us as entrepreneurs.
The one thing President Williams would spend her term attending to is education.
Bronwyn believes that when you get that right, everything else will fall into place.
Her biphasic strategy includes a serious focus on literacy and skills development, leaving no man behind.
Bronwyn Williams shares her secret ingredient.