Business
Aurora Marcopoulos
11
17:00
Handbook
As the founder of the CORA Project and Aurora Wellbeing, Aurora Marcopoulos understands the importance of community, and the art and science involved in building one.
As the founder of the CORA Project and Aurora Wellbeing, Aurora Marcopoulos understands the importance of community, and the art and science involved in building one.
Aurora Marcopoulos Teaches
Focussed on women's health, Aurora Marcopoulos sets out the elements that contribute to community building and the metrics she uses to measure growth and engagement for the CORA Project and Aurora Wellbeing.
She also shares ways to balance the needs and expectations of your community with the objectives of your business.
Building a Community
See moreEp 1: How Did Your Experience With The Cora Project Inform The Creation Of Aurora Wellbeing?
The CORA Project taught Aurora a lot about women’s health overall, including menstrual and hormone health.
It was shocking to discover how little girls and boys, and even educated professionals, knew about periods.
This inspired the creation of Aurora Wellbeing, a period-wellbeing community that tackles the entire menstrual cycle.
Ep 2: What Is Aurora Wellbeing And What Is The Problem That It Aims To Solve?
Aurora Wellbeing is an e-commerce store and platform focusing on menstrual-cycle care.
The platform features a blog with articles written by experts, guides and resources, as well as a store where women can buy products.
Future developments include a menopause section, a postpartum section and a pregnancy section.
Ep 3: How Balance Building The Cora Project And Aurora Wellbeing Simultaneously?
Aurora manages both ventures through hard work.
Her passion for both ventures keeps her going.
Aurora Wellbeing donates a percentage of its profits to the CORA Project to help communities and women in need.
Ep 4: How Did You Go About Building A Community Around The Cora Project and Aurora Wellbeing?
Aurora and her sister planned the CORA Project’s social media presence right from the start.
They built the community with relevant, relatable and consistent content.
Building the Aurora Wellbeing community started six months before the platform was launched.
Ep 5: What Are The Challenges To Starting And Building A Community?
When you start a community you don't have any followers to guide you.
To attract followers, you need clear values and objectives and a strong voice.
When you know your “why”, it becomes easy to attract people.
Ep 6: What Perspective Would You Give To Someone Who Wants To Start A Community Around A Cause Or Brand?
Start by establishing your goals, objectives and values.
Be consistent in everything you do, from sending an email to hosting an event.
Listen to what your says community and always add value.
Ep 7: What Are Some Of The Benefits Of Having A Strong Community Around Your Business Or Cause?
Be transparent with and listen to your community.
Find the middle ground in instances of misalignment.
In line with the principle of do-no-harm, listen to your community to hear what people need.
Ep 8: How Do You Track The Growth And Engagement Of Your Community?
CORA measures community engagement by the number of donations and volunteers.
Aurora Wellbeing measures engagement levels and number of followers.
In future, Aurora Wellbeing will also measure sales.
Ep 9: How Do You Balance The Needs And Expectations Of Your Community With The Goals And Objectives Of Your Business?
Be transparent with and listen to your community.
Find the middle ground in instances of misalignment.
In line with the principle of do-no-harm, listen to your community to hear what people need.
Ep 10: How Has Building A Community Impacted Your Personal And Professional Growth As An Entrepreneur?
Community allows connection with like-minded people and entities.
Community can give a deep sense of purpose and fulfilment.
In communities we learn from each other.
Ep 11: What is Your Secret Ingredient?
Aurora Marcopoulos shares her secret ingredient.